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![NYLOTTERY_mothersdaycost4[1].jpg](https://images.squarespace-cdn.com/content/v1/56c0a1a82b8ddeb69ab576ed/1455587488638-XAW08FNNPNHTBBK0OV8S/NYLOTTERY_mothersdaycost4%5B1%5D.jpg)

Previously the Mega Millions jackpot was announced by their lovable announcer Ralph, everywhere from opera houses to rooftops. We needed to find a new way to announce the jackpot. His life-size cardboard cut out was standing in front of retailers all over New York. The idea just hit us in the face.